BRANDS ONLINE | Thomson – Online

BRANDS ONLINE | Insight

Websites have become one of the most important elements of any branding program. From IA to design; from user experience to SEO practices, from content development to design, the digital world has transformed the way brands communicate with audiences. Interactivity and engagement are more important than ever. Branding online has become one of the most important elements of any branding program. Our role, first and foremost, is to ensure that the digital brand experience is the best it can be. We partner and collaborate with many of the industries brightest minds to achieve this. Usually we carry out ‘online’ projects such as websites, in synergy with a wider project such as a rebrand or identity change. Other times, it is simply a project in itself, such as email marketing, newsletters and microsites that extend the brand experience online.

BRANDS ONLINE | PhilipWebb

Market penetration means higher sale prices and research has proven that the most cost-effective and efficient way to reach over 80% of the market is via web and database marketing. That’s why as a major part of PhilipWebb’s newly launched brand & strategy, the new website delivers in both look & feel, and more importantly, in function. The site delivers on the core messages of innovation, provision of unique market knowledge and advice, and on the promise of cost effective electronic-based marketing solutions. Through integration with a fully customised database, PhilipWebb are able to deliver an enhanced and personalised web solution for all property needs – whether it be buyers, sellers, tenants or landlords.

BRANDS ONLINE | McGrath

BRANDS ONLINE | Coronis

We helped Coronis set out to be more than different, we set out to help them be smarter. As one of Queensland’s most successful independently owned real estate networks with offices right across Brisbane, Gold and Sunshine Coasts, we provided the team with a brand that not only had the smarts but the tools to help them penetrate the market more thoroughly than any other. From a new and bold brand platform, were developed a full suite of agent prospecting tools and sales aids to empower vendors and buyers with all of the information needed to make astute decisions.

BRANDS ONLINE | cooleyauctions.com.au

Cooley Auctions’ revamped website is packed with new features. Access to a comprehensive database of auction information including results, as well as social media content and increased functionality are just some of the fantastic new features. Cooley Auctions Director, Damien Cooley was excited about the company’s new online offering. “Since we first launched the Cooley Auctions website there has been significant changes in the way we communicate with our clients and stakeholders” says Damien. “The face of our business – our website – is hands down what I love the most about our image. What’s more exciting is where we are headed and the developments of our brand. Justin teaching me the importance of brand awareness and the importance of investing in your brand has been a lesson well received.” says Damien.

BRANDS ONLINE | eplace.com.au

Employing big thinking at the time, the Place website was a radical shift in real estate website design. Critical tasks like buying, selling and renting stood out whilst other auxiliary information sat neatly within the architecture, helping reinforce the Company’s demonstration as a resource of information. The site design was handed over to tertiary suppliers who managed the build and implementation of the content management system (CMS).

BRANDS ONLINE | raywhiteacreage.com.au

The design and visual style of this site is part of the brand rollout for the new business and ‘brand within a brand’ we created called Ray White Acreage. Its design demonstrates a break from the traditional Ray White mould and potentially offers an otherwise different level of service. The clear and easy to navigate site architecture, ensures all key information is quickly accessible. The site was built in html with a content management system (CMS) incorporated to allow Ray White Acreage to continually update the site. The back end of the CMS looks and behaves exactly like the front end to make updating and editing information much simpler to use than conventional CMS systems.

BRANDS ONLINE | joshphegan.com.au

Critical to the exposure of the Josh Phegan brand was the design of the website. The architecture was remodelled and improved and the user interface redesigned in line with the rebrand. It’s features were designed around a Wordpress platform, providing the client simple and easy self management.

BRANDS ONLINE | taylors.com.au

Taylors truly are committed to seeing ahead of the status quo. Their wealth of experience and affable culture was too great not to voice aloud. As part of the recent rebrand for the company, the redesign of taylors.com.au saw opportunity to reflect that culture and implement best practice in real estate site design. Gone was the overly zealous use of drop down menus, excessive information feeds and the busy and complicated tone. In its place a modular design and a clearer more straightforward presentation of what’s important.

BRANDS ONLINE | headnorth.com.au

Taking our cue from the rethinking that was true to the North rebrand, we created headnorth.com.au. As the name suggests, headnorth.com.au is at the heart of the rebrand – it is the proposition and the destination. The design is vibrant and simple. Similar to other sites created for real estate clients, we provided and oversaw the implementation of the site by third party web builders and content managers.

BRANDS ONLINE | comptongreen.com.au

Compton Green are committed to doing things well and as part of the recent rebrand project for the company, the new Compton Green website was no exception. The website’s fresh new look and feel builds upon the companies vibrant and approachable culture and embodies Compton Greens distinctive new branding, as is reflected throughout all it’s marketing collateral.

BRANDS ONLINE | boathouse.net.au

Some six years after Justin created the identity for the Boathouse, he was asked to redesign the website in line with the restaurants successful new image. “Its all about the food, and the venue – it is the hero and the event”, says Justin. The subdued design of the site is a showcase of the finest seafood mouthwateringly photographed and elegantly presented.