CORPORATE EXPRESS | EXP Kleen Rebrand + PackagingFollowing the EXP rebrand project for Corporate Express, the redesign of the EXP Kleen brand (an environmentally friendly range of cleaning products) was an extension of the same design process. We created a new logo, designed and art directed new label designs for the line, producing a template which could effectively umbrella all of the products within the range.
CORPORATE EXPRESS | EXP PackagingCorporate Express clients felt that the labeling of its EXP line didn’t match the quality of the products and was more aligned to a ‘Black and Gold’ brand rather than the premium product it was. To positively alter clients’ perceptions we gave EXP a new brand identity and packaging. By formulating a unified design standard that could umbrella all products in its range, we took its look and feel from a cheap house brand to a high quality range which holds its own against premium brands.