LINDT | Ice Cream PackagingThe Lindt Ice Cream Packaging was developed in response to a brief to create a marketing opportunity that would have broad appeal beyond chocolate. Sales of the Ice Cream exceeded expectation and provided Lindt with a strong introduction into the market beyond it’s doors.
LINDT | LINDT & SPRÜNGLIThe chain of Lindt Concept Stores were the first of its kind in the world, offering a selection of fine chocolates, pastries, cakes and ice-cream, all made using chocolate from Lindt of Switzerland. The critical task for Studiomardo was the branding of Lindt’s newest offering, the premium ‘Connoisseurs’ Selection’, a luxury range of chocolates created by Lindt’s Maître Chocolatiers. We were bestowed with the role of brand custodian, designing and managing the implementation of Lindt’s Concept Store brand and all its products. Working closely with the brand steering committee, we touched on almost everything, from art direction, signage packaging and brand marketing.
LINDT | LINDT & SPRÜNGLIAn unfortunate by-product of designing for Lindt, was the cutting of a new hole in our belt, literally. But like all worthy design projects, the best inspiration comes from enduring the deepest understanding of the client and it’s products. The Connoisseurs Collection is a locally hand made Swiss chocolate, quite unlike any other. The design for the range of chocolate boxes and ballotins is a testament to simple design embellishment and a showcase in simple yet regal honesty. Naughty but nice.