NORTH ESTATE AGENTS | North Estate Agents

Shock of the new – When we launch a rebranded company, we expect to collar the right impression and capitalise from the awareness. So it was with North Estate Agents, formerly Raine & Horne Tweed Heads. The marketing of the new North brand was by far and away unlike anything the local market. It was a radical departure from the commonplace estate agent humdrum. This series of tease ads ran upon the launch of the new brand. The goal was to introduce the brand as refreshingly different and garner hearts and minds for what was to come.

NORTH ESTATE AGENTS | North

When we were tasked with rebranding Raine & Horne Tweed Heads as an independent, we had to find a name and quick. We came up with North. The name North evokes an aspiration and a destination. It represents not only a place on the map but an attitude. The name, like the brand touches at the very soul of the community who have made the Tweed their home, and for those who may. Shown here is a wax seal of the company hallmark, used as the centre piece of a recent marketing campaign.