PLACE | PLACEPlace properties need to stand out from the mainstream, that’s the call cry behind the look and feel of Place property marketing. Property information is pertinently displayed without filter and without spin. “We need to look at property marketing two ways. Firstly as a buyer, thats the reason de etra, but also in a residual manner, as a seller, who will look beyond the property information and be equally concerned with the presentation of the brand and its ability to present the property” says Justin.
PLACE | Press AdvertisingThe strategy behind much of the campaign work created for Place was ‘personality’ – light hearted, happy, uncomplicated and straightforward. Never to follow others, the Place marketing campaigns had an underlying tone that was advantageous, often clever and always created with a smile in mind. We worked closely with the establishment of the Place Sydney office where Place was unknown. Awareness campaigns like this are as much about recruiting and retaining the right employees as they are about attracting the right client.