RAY WHITE | Ray White
Probably one of the most thorough and comprehensive corporate standards guides was the one developed for Ray White as part of the rebranding project. The brand steering committee decided to create a set of standards so complete that the guide became the ultimate authority. Separate brand guides along with territorial specific editions were created for each business stream that included Residential, Commercial and Rural. As at 2010, the residential guide alone represents over 400 pages of standards, templates and references that detail every aspect of applying the Ray White identity for property marketing.