RAY WHITE | Ray White
Probably one of the most thorough and comprehensive corporate standards guides was the one developed for Ray White as part of the rebranding project. The brand steering committee decided to create a set of standards so complete that the guide became the ultimate authority. Separate brand guides along with territorial specific editions were created for each business stream that included Residential, Commercial and Rural. As at 2010, the residential guide alone represents over 400 pages of standards, templates and references that detail every aspect of applying the Ray White identity for property marketing.
RAY WHITE | ‘Passion’ Campaign
Following the roll out of the new corporate identity it was vitally important to define the mind and mood of the brand in the community. We created a set of three different, relatively bespoke campaigns which allowed franchises and agents access to position and promote themselves based on their particular strengths and achievements. Each campaign encompassed Press Advertising, Direct Mail Cards, Prospecting Brochures and Proposal Kits. Each template within the campaign has the option of allowing you to partially or completely personalise photography and copy writing.
RAY WHITE | Agent Campaign
A good real estate agent will secure you a premium price for your property. An outstanding real estate agent will add value to your sales experience on levels above and beyond the dollar value of your home. As the Number 1 international salesperson for the Ray White network, it’s not just Michael Kollosche’s calibre of his advice which has built him such a loyal clientele, it’s his market knowledge, his extensive database network and his level of personal attention. The Michael Kollosche brand exemplifies how our brand architecture created for Ray White Corporation allows agents and offices to act independently yet have the backing and endorsement of the Ray White brand and name.
RAY WHITE | Agent Campaign
Joanna Bell-Booth is proof that you can do it all, and do it well. She’s Ray White’s second top performing agent on the Gold Coast, No. 5 in Queensland and No. 6 internationally — not bad for a busy wife and mother. She also happens to be a generous, warm-hearted woman who has delighted hundreds of loyal clients during her 20 year real estate career. This single advertisement was a one off for Joanna, but its effect has had a resonating influence on her marketplace, how she is perceived and best of all, on her bottom line. Thought of as putting the person back into selling, this is an example of an advertisement that doesn’t ask for anything. It is one of the best examples of successful agent awareness advertising ever created for Ray White.
RAY WHITE | ‘Did you know’ Campaign
Following the roll out of the new corporate identity it was vitally important to define the mind and mood of the brand in the community. We created a set of three different relatively bespoke campaigns which allowed franchises and agents access to position and promote themselves based on their particular strengths and achievements. Each campaign encompassed Press Advertising, Direct Mail Cards, Prospecting Brochures and Proposal kits. Each template within the campaign has the option of allowing you to partially or completely personalise photography and copy writing.
RAY WHITE | ‘Did you know’ Corporate Campaign
Did you know that Ray White is Australia’s largest property advertiser? Or that Ray White sells a property every 10 minutes? As the largest real estate network in Australasia, Ray White is able to continuously innovate and push boundaries to achieve the benefits which their sheer size affords – and that’s something that no other agency can match.
RAY WHITE | Corporate Campaign
As the largest brand in Australia and New Zealand, Ray White’s skill and expertise is unsurpassed. Ray White is the largest real estate group in Australasia with annual turnover now exceeding $30 billion AUD, employing over 5,000 sales agents and 10,000 real estate professionals in total. The evolution of the brand has positioned Ray White to perform at the forefront of the property market. Welcome to Ray White – Australasia’s Supergroup.
RAY WHITE | ‘Did you know’ Corporate Campaign
Did you know that Ray White is the most googled real estate brand? Or that Ray White generates over 53,000 email enquiries on realestate.com.au? Following the successful roll out of the new Ray White Identity, we were tasked with creating a campaign of awareness and prospecting tools. One of which was the “Did you know?” campaign that gave a voice for all levels of the group to actively engage the market. In this case, this corporate advertisement represented the Ray White’s size and influence as the largest real estate brand in Australasia, where by evolution of the brand has positioned Ray White at the forefront of understanding opportunities in the property market.
RAY WHITE | ‘Did you know’ Campaign
Following the roll out of the new corporate identity it was vitally important to define the mind and mood of the brand in the community. We created a set of three different relatively bespoke campaigns which allowed franchises and agents access to position and promote themselves based on their particular strengths and achievements. Each campaign encompassed Press Advertising, Direct Mail Cards, Prospecting Brochures and Proposal kits. Each template within the campaign has the option of allowing you to partially or completely personalise photography and copy writing.
RAY WHITE | Agent Campaign
What do you want from your agent? You want a true local who knows and loves the area where you live. Someone who’s part of the community, who makes you feel comfortable and taken care of. Someone you can trust. You want someone with experience, someone who’s passionate about property, and of course, someone who gets outstanding results. What you want is a campaign that talks to you, engages with you and puts a smile on your face. The campaign of three ads for Charles Bailey is just another example of how our brand architecture created for Ray White Corporation allows agents and offices to act independently yet have the backing and endorsement of the Ray White brand and name.
RAY WHITE | Ray White
Ray White, Australia’s largest real estate group, needed a fresh image that would have the support of their extensive franchise network. Justin was commissioned to unearth brand mis-alignments and provide insight into the possibilities of ‘what could be’. The result, new identity that could provide impact on the street and appeal to a broad market base, from prestige to regional markets. The project called for a new look and feel, along with a new level of brand architecture, an entire new library of marketing and identity tools that covered everything – from property marketing templates and signage, to agent marketing campaigns.