KENNARDS | Kennards

After extensive research with the buying public and Kennards Hire staff, the conclusion was important – to rebrand and create a new identity that gave weight to the name Kennards, along with an impetus of trust and cleanliness. The result was an 18 month project that touched every aspect of the company. From staff training, to signage. The rebrand project was a big investment for Kennards. Essential to the program being implemented to strategy, was the creation of the Kennards brand manual. The manual helped standardise the behaviour and look of all stores, helping make Kennards Hire one of the most recognisable Hire companies in Australia.

KENNARDS | Kennards

As can happen with established companies that are both large and successful, Kennards Hire’s identity had become tired and dated. The brief was to create an identity abreast of the times and that could be applied to everything from ‘ladder to loo’. The largest component was the application of the new brands’ internal and external signage system. The project was complete in under 18 months across 170 stores.