KENNARDS | Kennards
After extensive research with the buying public and Kennards Hire staff, the conclusion was important – to rebrand and create a new identity that gave weight to the name Kennards, along with an impetus of trust and cleanliness. The result was an 18 month project that touched every aspect of the company. From staff training, to signage. The rebrand project was a big investment for Kennards. Essential to the program being implemented to strategy, was the creation of the Kennards brand manual. The manual helped standardise the behaviour and look of all stores, helping make Kennards Hire one of the most recognisable Hire companies in Australia.