BRANDS ONLINE | Insight
Websites have become one of the most important elements of any branding program. From IA to design; from user experience to SEO practices, from content development to design, the digital world has transformed the way brands communicate with audiences. Interactivity and engagement are more important than ever. Branding online has become one of the most important elements of any branding program.
Our role, first and foremost, is to ensure that the digital brand experience is the best it can be. We partner and collaborate with many of the industries brightest minds to achieve this. Usually we carry out ‘online’ projects such as websites, in synergy with a wider project such as a rebrand or identity change. Other times, it is simply a project in itself, such as email marketing, newsletters and microsites that extend the brand experience online. Continue reading