Clear vision – well executed, that’s our mission for the new Ron London brand. Formerly one of McGrath’s leading agents, Ron himself identified the need in the marketplace to deliver good old fashioned values and better outcomes for his market. The result of his new brand – marketing that is clear, simple, contemporary and succinct. Their images and design elements are true to life and devoid of the superfluous. Welcome the new… London Estate Agents Continue reading
Following our first successful brand launch for Cobden & Hayson, our second brand marketing roll-out in early 2010, was the launch of the “Make the right move” campaign. The campaign marked a new era for Cobden & Hayson Real Estate. A serge in market share since 2005 matched with one of Sydney Inner West’s largest databases, the strategy was to increase awareness of Cobden & Hayson as the ‘smart solution’. Professionalism, innovation, pragmatism, knowledge and integrity – these corporate values set Cobden & Hayson apart from the competition. Continue reading
Expanding your business by attracting the right people can often be a residual benefit of effective brand building. In other words, recruiting the right people when you need them, means you need to advertise. Shortly after the new brand roll-out, Compton Green set out to grow and seek new talent. At the heart of this simple ad, is a little humour and expression of one’s desire to “make change”. Continue reading
Sometimes we seek out opportunities simply because they seem to have an obvious need. The new mark, as pitched to National Association of Forest Industries (NAFI), was born out of a strategic direction to grow awareness that the Industry has a great story to tell – carbon positive, renewable, natural and an environmentally sustainable resource. As the brand line exemplifies, NAFI represents ‘Australia’s Growing Forests’. Continue reading
“Brilliant – so clever – you’ve created THE perfect identity for my business – its punchy, its current, its sexy – it is exactly what you set out to achieve, ‘bling on a plate’. I love it – and I loved working with you.“ says Annie. After 11 years working with one of Australia’s leading event companies, David Grant Special Events/dg3, Annie Rechner has now established her own events company – Events “produced by annie” or ‘events pba’. Continue reading
“I always wanted a brand to be proud of, one I would enjoy seeing on a t-shirt and I don’t mean just to slap a logo on it… What Justin provided was far and away a much bigger concept. A real story, our story, told in every design – even on a t-shirt” said Adrian Butera of Compton Green Continue reading
Sometimes you just need to say what you need to say and to the point, nothing more! This is the strategy behind tactical campaigns like this advertisement created for Place Estate Agents. “Place sell a lot of properties at results that set the benchmark for the market”, that’s the simple message behind this advertisement. It takes a lot of confidence for a client to run an advertisement without a call to action or even a logo. There is good reason why we do this, if you want to know, all you need to do is pick up the phone and ask. Continue reading
The Exotiq group of companies is South East Asia’s largest property estate agents and is soon to carve a niche on Australian shores. Unlike any other real estate business, Exotiq represents a paradigm shift in property marketing. Exotiq has recognised a desire for change in the way Australia’s most unique properties are presented to a discerning national and international market. Exceptional properties in Australia’s most desirable locations will be showcased and marketed in a fresh style that is unique to Exotiq. Continue reading
The launch of OVID coincided with the foundations first public domain. The website’s reverent look and feel embodies and builds upon OVID’s distinctive branding reflected throughout all it’s marketing materials, including print media. More tools will be added over the coming months, including the highly anticipated Projects & Research Index that will provide all the foundations complete and up-to-date list of funding projects. Continue reading
The website design for BPA, an analysis and advisory service based in Sydney, was central to our rebrand project. Studiomardo’s challenge was to create a site that matched the energy of the company and the insightful contribution it makes to its clients projects. The site was designed by us and built in Wordpress, a simple content management system (CMS) to allow BPA to continually refresh the site content. Continue reading
Industry moves quickly. Sometimes, we all move so quickly that even great work has a relatively short shelf life in our memories. Other times, the work is so powerful that it seems to live on in our hearts years later. Early in 1997, Justin was involved with ISIS Design to create Centrelink’s corporate image (formerly known as The Department of Social Security or DSS). Relaunched to include a broader range of services than before, the task was to reflect the drive towards greater customer focus and service. The design is as valid today as it was 15 years ago. Continue reading
Central to the rebrand of Corporate Express was the breakdown of the silo business activities for the various business streams and the creation brand strategy that unified the company’s presentation. As part of an international company with offices across several countries, the Corporate Standards Guide was widely shared. “It was often Australia that paved the way and our ideas and collateral were copied time and again. Justin was a major contributor in development of these ideas.” says Vicki Zacharidis. “In addition to providing us with brand direction, Justin also spent time with our internal design team and mentored them as required.” Continue reading
We designed and art directed a variety of communications pieces for Corporate Express’s various divisions. Each piece was independently created yet all were defined by a cultural focus – colourful, light hearted, social and lightly irreverent – a true reflection of the Corporate Express culture. Continue reading
Whilst at Isis, Justin was asked by leading law firm Gilbert + Tobin to review and update their coporate identity. The challenge was to create a bold identity that gave them a resilient and strong a presence as possible in all media from press and print through to digital media. Continue reading
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With 20 years of experience across a broad variety of design mediums, Justin Marden is one of the industry’s brightest minds and a true ideas craftsman, specialising in identity design. In 2000 he opened his own design practice in Sydney, Studiomardo, which has established long-term relationships with many clients in both the public and private fields. The success of Justin’s work comes from his desire to foster creative relationships with like-minded businesses.
At Studiomardo, we believe our clients want us to unearth the big picture, often beyond the brief, as well as taking care of the tiny details. Our clients need to be asked the right questions so we can understand their business intimately enough to identify opportunities that may not have been spotted before. They also need to know that budgets and timelines will be keenly adhered to. Studiomardo’s processes are straightforward and logical. All work is undertaken expediently, practically and economically. Our results innovate, communicate and above all, add value.
StudioMardo is an identity and brand design studio focused solely on the insightful creation of corporate and brand identities.Our process is straightforward and divided into logical steps. It is done expediently, practically and economically. Our results innovate, communicate and above all, add value.StudioMardo’s approach to the business of design has engendered loyalty in a broad client base which features major brand names and smaller names which we are helping to make bigger.