UNCATEGORIZED | Acreage Campaign

As the only agency on Sydney’s Northern Beaches specialising exclusively in the sale of acreage properties, Ray White Acreage have carved a niche market encompassing fewer than 800 properties and by example in recent years have secured around 80% of the market. Our task in the creation of a unique brand for Ray White Acreage was to leverage this position, which gave reason for the creation of the brand line ‘In Good Company’. The Ray White Acreage brand is in line with the tolerances of the brand architecture created for Ray White Corporation, allowing agents and offices to act independently yet have the backing and endorsement of the Ray White brand and name. Continue reading →

UNCATEGORIZED | Government Licensing Service

The Identity for the Government Licensing Service draws heavily upon a simple 5 pointed polygon – the ‘pentagram’. The five pinnacles represent the five license streams: Business Licences; Occupations & Trade; Recreational Licences; Event & Project permits and Assets. Three parts that make up the logo, represent the simple three part transaction solution provided by GLS [Lodge + Process + Finalise]. For Justin, this was a greatly rewarding project to guide from start to finish and we’re happy to say the client enjoyed it too. Continue reading →

UNCATEGORIZED | raywhiteacreage.com.au

The design and visual style of this site is part of the brand rollout for the new business and ‘brand within a brand’ we created called Ray White Acreage. Its design demonstrates a break from the traditional Ray White mould and potentially offers an otherwise different level of service. The clear and easy to navigate site architecture, ensures all key information is quickly accessible. The site was built in html with a content management system (CMS) incorporated to allow Ray White Acreage to continually update the site. The back end of the CMS looks and behaves exactly like the front end to make updating and editing information much simpler to use than conventional CMS systems. Continue reading →